At Digital Elektronik GmbH, accessible from www.de.at, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by de.at and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. Our Privacy Policy was generated with the help of GDPR Privacy Policy Generator.
Personal Data
In principle, you can use our website without providing any personal data. However, the use of individual functions may be subject to deviating regulations which we point out separately.
Therefore, except for the cookies which are described in detail below, we generally only collect and store data which you provide to us via our entry forms or through any other active interactions with our website.
Personal data is any information relating to an identified or identifiable natural person. For example, this includes your name, your address, or your telephone number.
Cookies and Local Storage
We use cookies to make our website as user-friendly and functional as possible for you. Some of these cookies are stored on the device you use to access the site.
Cookies are small packages of data that are exchanged between your browser and our web server whenever you visit our website. They do not cause any damage and are used solely to recognise website visitors. Cookies can only store information provided by your browser, e.g. information that you have entered into your browser or that is available on the website. Cookies cannot execute code and cannot be used to access your terminal device.
The next time you access our website using the same device, the information stored in the cookies can then either be sent back to us (“first-party cookie”) or to a web application of third party to whom the cookie belongs (“third-party cookie”). The information that is stored and sent back allows each web application to recognise that you have already accessed and visited the website using the browser on your device.
Cookies contain the following information:
- Cookie name
- Name of the server from which the cookie originates
- Cookie ID number
- An expiry date, after which the cookie will be automatically deleted
We classify cookies in the following categories depending on their purpose and function:
Technically necessary cookies, to ensure the technical operation and basic functions of our website. These types of cookies are used, for example, to maintain your settings while you navigate our website; or they can ensure that important information is retained throughout the session (e.g. login, shopping cart).
Statistics cookies, to understand how visitors interact with our website by collecting and analysing information on an anonymous basis only. In this way we gain valuable insights to optimize both the website and our products and services.
Marketing cookies, to provide targeted promotional and marketing activities for users on our website.
Unclassified cookies are cookies that we are trying to classify together with individual cookie providers.
Depending on the storage period, we also divide cookies into session and persistent cookies. Session cookies store information that is used during your current browser session. These cookies are automatically deleted when the browser is closed. No information remains on your device. Persistent cookies store information between two visits to the website. Based on this information, you will be recognized as a returning visitor on your next visit and the website will react accordingly. The lifespan of a persistent cookie is determined by the provider of the cookie.
The legal basis for using technically necessary cookies is our legitimate interest in the technically fault-free operation and smooth functionality of our website as described in Art. 6 paragraph 1 lit. f of the GDPR. The use of statistics and marketing cookies is subject to your consent, in accordance with Art. 6 paragraph 1 lit. a of the GDPR. You can withdraw your consent for the future use of cookies at any time in accordance with Art. 7 paragraph 3 of the GDPR. Your consent is voluntary. If consent is not given, no disadvantages arise. For more information about the cookies we actually use (specifically, their purpose and lifespan), refer to this Privacy Policy and to the information in our cookie banner about the cookies we use.
You can also set your web browser so that it does not store any cookies in general on your device or so that you will be asked each time you visit the site whether you accept the use of cookies. Cookies that have already been stored can be deleted at any time. Refer to the Help section of your browser to learn how to do this.
Please note that a general deactivation of cookies may lead to functional restrictions on our website.
On our website, we also use so-called local storage functions (also called “local data”). This means that data is stored locally in the cache of your browser, which continues to exist and can be read even after you close the browser – as long as you do not delete the cache or data is stored within the session storage.
Third parties cannot access the data stored in the local storage. If special plug-ins or tools use the local storage functions, you are informed within the description of the respective plug-in or tool.
If you do not wish plug-ins or tools to use local storage functions, you can control this in the settings of your respective browser. We would like to point out that this may result in functional restrictions.
Facebook-Pixel
Purpose: Marketing
Recipient country: USA
We use the Facebook-Pixel provided by the social network Facebook on our website for purposes of analysis and optimisation and for the commercial operation of our website. This tool is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (‘Facebook’).
ATTENTION: Within the scope of this service, data is transferred to the US or such a transfer cannot be excluded.
Facebook-Pixel makes it possible for Facebook to identify visitors of our website as target groups for displaying ads (‘Facebook ads’). Therefore, we use Facebook-Pixel to display our Facebook ads only to Facebook users who have shown interest in our online product offering, or who show certain characteristics (e.g. interests in specific topics or products that are determined based on the websites they have visited), which we share with Facebook (i.e. ‘custom audiences’). By using Facebook-Pixel, we also want to ensure that our Facebook ads match the potential interests of users and do not cause any inconvenience. Furthermore, by using Facebook-Pixel, we can evaluate the effectiveness of Facebook ads for statistical and market research purposes by seeing whether the user was redirected to our website after clicking on a Facebook ad (i.e. ‘conversion’).
Your actions are stored in one or more cookies. These cookies enable Facebook to match your user data (such as IP address, user ID) with the data of your Facebook account. The collected data is anonymous and not visible to us and can only be used in the context of advertisements. You can prevent the linking with your Facebook account by logging out before you take any action.
The processing of your data is based on your consent within the meaning of Art 6 paragraph 1 lit. a GDPR. You can revoke this consent at any time with effect for the future.
Further information on how Facebook processes personal data, including the legal basis on which Facebook relies and the possibilities for exercising the rights of data subjects vis-à-vis Facebook, can be found in the Facebook Data Policy at https://www.facebook.com/policy.php
If you want to control what kind of adverts are displayed to you on Facebook, you can go to the page Facebook has set up for this purpose and follow the instructions on configuring user-targeted adverts: https://www.facebook.com/settings?tab=ads
The settings chosen will be applied across all platforms, meaning that they will apply to all devices from your desktop to mobile.
Facebook processes data in accordance with its privacy policy. For general information about the presentation of Facebook ads, refer to: https://www.facebook.com/policy.php
You can find more specific, detailed information about Facebook-Pixel and how it works on Facebook’s Help pages: https://en-gb.facebook.com/business/help/742478679120153?id=1205376682832142
Google Analytics
Purpose: Statistics
Recipient country: USA
We use the functions of the web analytics service Google Analytics on our website to analyse user behaviour and to optimise our website. The provider of this service is Google Ireland Limited, Barrow Street, Dublin 4, Ireland (“Google”).
ATTENTION: Within the scope of this service, data transfer to the US takes place or cannot be ruled out. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of data protection in the case of data transfer to the US and that there are therefore various risks (such as possible access by US secret services).
Google Analytics uses cookies that enable an analysis of the use of our website.
In general, information about your use of the website is transferred to a Google server and stored there, such as the type and version of browser you used, the operating system you used, the site you visited prior to accessing our site, the host name of the computer (IP address) you used to access the site, and the time of your server request. For this purpose, we have entered into a contract with Google for contractual processing of your data.
At our request, Google will use this information to analyse the use of our website, to create reports on the activities within our website and to render additional services related to the use of our website and of the internet. According to Google, the IP address submitted by your browser will not be added to other data held by Google.
We use Google Analytics only with IP anonymisation activated, which means we have expanded this website to include the code ‘anonymizeIP’. This ensures that your IP address is masked, so that all data is collected anonymously. Only under exceptional circumstances will a full IP address be transmitted to a Google server and truncated there.
During the website visit, the following data is collected:
- the pages you call up, your “click path”
- Achievement of “website goals” (conversions, e.g. newsletter registrations, downloads, purchases)
- Your user behavior (for example clicks, duration of stay, bounce rates)
- Your approximate location (region)
- Your IP address (in shortened form)
- technical information about your browser and the end devices you use (e.g. language settings, screen resolution)
- Your internet provider
- the referrer URL (via which website / via which advertising medium you came to our website)
The data about the use of our website is immediately deleted after expiration of the storage limits that we have set. Google Analytics gives us the following options for the storage limits: 14 months, 26 months, 38 months, 50 months or no automatic deletion. You can ask us any time for the current storage limit that we have set.
The processing of your data using Google Analytics is subject to your explicit consent in the sense of Art 6 paragraph 1 lit. a of the GDPR. You can revoke your consent at any time with effect for the future.
You can also block the collection of data by downloading and installing the browser plugin available through the link below: http://tools.google.com/dlpage/gaoptout
You can find out exactly where Google data centres are located here: https://www.google.com/about/datacenters/inside/locations/ .
For more information about how Google uses your data, and about options for settings and withdrawal of consent, refer to the Google Privacy Policy at https://policies.google.com/privacy
The data processing terms and conditions for Google products and the standard contractual clauses for data transfers to third countries can be found at https://business.safety.google/adsprocessorterms/ .
Google Maps
Purpose: External media
Recipient country: USA
We embed the service Google Maps on our website to make it easier to read the user’s geographical information, particularly so that we can display our location and provide you with route directions. The provider of this service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
ATTENTION: Within the scope of this service, data is transferred to the US or such a transfer cannot be excluded.
Google Maps is an online map service with which geographic information is made more readable for you as a user via a terminal device. Among other things, directions are displayed or map sections of a location can be integrated into a website.
If you agree to Google Maps, your browser establishes a connection to Google’s servers. This enables Google to know that our website has been accessed via your IP address. The use of Google Maps enables Google to collect and process data about the use of the service.
Google Maps processes for the provision of this service on the basis of your consent in addition to your IP address, among other things, entered search terms and latitude and longitude coordinates. If you use the route planner function of Google Maps, the entered starting address will also be stored. This data processing takes place exclusively through your voluntary use of Google Maps and is not within our sphere of influence.
We point out that when running this service on the part of Google (currently) a setting cookie called “NID” is set. Google Maps does not currently offer us the option to run this service in a mode without this cookie. The NID cookie contains information about your user behavior, which Google uses to optimize its own services and to provide individual, personalized advertising for you. Your consent thus also covers the setting of this cookie.
Google anonymizes data in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.
Location and activity data is stored – depending on your decision – either 3 or 18 months and then deleted. You can also manually delete history at any time via your Google account. If you want to completely prevent your location tracking, you need to turn off the “Web and App Activity” section in your Google Account.
For further information, refer to the Google Privacy Policy: https://www.google.com/policies/privacy/
You can find out exactly where Google data centres are located here: https://www.google.com/about/datacenters/inside/locations/ .
The data processing terms and conditions for Google products and the standard contractual clauses for data transfers to third countries can be found at https://business.safety.google/adsprocessorterms/ .
Google Tag Manager
We use the service Google Tag Manager on our website. This service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
ATTENTION: Within the scope of this service, data transfer to the USA takes place or cannot be ruled out.
When the Tag Manager is started, your browser establishes a connection to Google’s servers. This informs Google that our website has been accessed via your IP address.
Google Tag Manager is used to manage website tags via an interface. This enables us to embed code snippets such as tracking codes or conversion pixels into our website without interfering with the source code. In this process, Tag Manager data is only transferred; it is not collected or stored. The Tag Manager itself is a cookie-less domain and does not process any personal data, because it is used solely to manage other services used on our website. The Tag Manager triggers other tags which in turn collect data under specific circumstances. However, the Tag Manager has no access to this data. If you have chosen to deactivate cookies on our site in general or to deactivate specific cookies, this will remain in effect for all tracking tags that are implemented using the Tag Manager.
For more information about data protection, refer to the following Google websites:
Newsletter Privacy Policy
When you sign up for our newsletter, you submit the above personal information and give us the right to contact you by email. We use the data stored in the context of the registration for the newsletter exclusively for our newsletter and do not pass it on to third parties.
If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – we will delete all data stored with the newsletter registration.
Sendinblue Privacy Policy
You can register for our newsletter free of charge on our website. To make sure this works, we use the email delivery service Sendinblue for our newsletter. This is a service of the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.
We are of course very pleased if you subscribe to our newsletter. This way we can keep you up to date and give you first-hand information about what is going on in our company. However, you should know that during the registration process for the newsletter, all the data you enter (such as your email address or your first and last name) is stored and managed on our server and at Sendinblue. This also involves personal data. For example, in addition to the time and date of registration, your IP address is also stored. In the course of registration, you also agree that we can send you the newsletter and reference is also made to this data protection declaration.
The newsletter service also provides us with useful analysis options. This means that when we send out a newsletter, we find out, for example, whether and when you opened the newsletter. Also whether and on which link you click in the newsletter is recognised and recorded by the software. This information helps enormously to adapt and optimise our service to your wishes and concerns. After all, we naturally want to offer you the best possible service. In addition to the data already mentioned above, data about your user behaviour is therefore also stored.
You can revoke your consent to this data processing at any time. For example, if you click on the unsubscribe link directly in the newsletter. After unsubscribing, the personal data will be deleted from our server and from the Sendinblue servers, which are located in Germany. You have a right to free information about your stored data and, if applicable, also a right to deletion, blocking or correction.
Instagram privacy policy
We have incorporated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.
What is Instagram?
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight about your desires and interests. It is important to note that these reports do not identify you personally.
What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is matched with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. The data processing is carried out in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you must permanently delete your Instagram account.
LinkedIn Privacy Policy
We use social plug-ins of the social media network LinkedIn, of the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins can be feeds, sharing of content or links to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.
By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent the data storage.
YouTube Privacy Policy
We have incorporated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
What is YouTube?
On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can’t do without interesting videos. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google – thanks to the data it collects – can really only show these ads to people who are interested in what we have to offer.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet service provider. Other data may include contact details, any ratings, sharing of content via social media or adding to your favourites on YouTube.
If you are not signed in to a Google Account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data can’t be stored because fewer cookies are set.
Google reCAPTCHA Privacy Policy
Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human being and not a robot or other spam software. By spam we mean any unsolicited information sent to us electronically. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. Here, in most cases, it is enough to simply tick a box and thus confirm that you are not a bot. With the new Invisible reCAPTCHA version, you don’t even have to set a tick anymore. You will find out exactly how this works and, above all, what data is used for this purpose in the course of this privacy policy.
What is reCAPTCHA?
reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when filling out forms on the internet. A captcha service is a kind of automatic Turing test that is designed to ensure that an action on the internet is performed by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the distinction between a bot and a human. With captchas, this is also done by the computer or a software programme. Classic captchas work with small tasks that are easy for humans to solve, but present considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyses your user behaviour. From these user actions, the software calculates a so-called captcha score. Google uses this score to calculate how likely you are to be a human even before you enter the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).
Why do we use reCAPTCHA on our website?
We only want to welcome flesh and blood people to our site. Bots or spam software of any kind can safely stay at home. That’s why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason, we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google to determine whether you are actually a human being. reCAPTCHA therefore serves the security of our website and, by extension, your security. For example, without reCAPTCHA it could happen that a bot registers as many e-mail addresses as possible during registration in order to “spam” forums or blogs with unwanted advertising content. With reCAPTCHA, we can avoid such bot attacks.
What data is stored by reCAPTCHA?
reCAPTCHA collects personal data from users in order to determine whether the actions on our website actually originate from people. This means that the IP address and other data required by Google for the reCAPTCHA service may be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other contracting states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address is not combined with other data from Google unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are already placed on your browser. Then, reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.
How long and where is the data stored?
By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated enquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google’s European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection regulations of the Google company apply to this.
